You’re a designer about to embark on an exciting new project; what is it that first sparks or arouses your imagination? Is it intuition, inspiration, perception, conception, or conceptualization? What aesthetic, shape, form, texture, illumination, feel, and personality should this project take on? What is your process underlying your vision? How do you ensure your project’s genuine realization and that all goes according to your master plan?
There are always conventional, mainstream, clichéd, or textbook paths to follow, but what if you wish to chart your own course? What then? What if, like us, you truly desire to exemplify the pinnacle of your craft? What then? What if you find the easy way out quite unbeguiling? What then? What if what you truly seek is the authentic manifestation of perceptible perfection? What then? What if you favor an alternative artistic interpretation of beauty? What then? What if instead of seeking shelter in the sameness and safety of the middle, your’s is an unfathomable and contrarian view? What then? Read More